Luv-It Frozen Custard

Luv-It Frozen Custard Luv-It Frozen Custard, a family owned business since 1973, serves up the best frozen custard in Las Vegas. Customers can choose from daily selections of unique flavors, as well as classic vanilla and chocolate, for single, double, or triple scoops in a cup or cone. Favorites like the Western Sundae and new features such as cherry pie and root beer float are sure to satisfy any sweet tooth. To go options include pints, quarts, and half gallons. Casual dress is appropriate and takeout is available for groups with kids. Come experience a one-of-a-kind treat at Luv-It Frozen Custard!
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Recent social media posts

10/27/2026
Open till 10 – hurry… There’s still plenty of time
10/27/2026

Open till 10 – hurry… There’s still plenty of time

Pomegranate & Pineapple 🍍 DAIRY FREE DOLE soft serve- served every day. DOLE soft serve is a dairy free, gluten-free, fa...
10/27/2026

Pomegranate & Pineapple 🍍
DAIRY FREE DOLE soft serve- served every day. DOLE soft serve is a dairy free, gluten-free, fat-free frozen dessert alternative. If you like sorbet, you will like this alternative soft serve. GET A FREE SAMPLE TODAY. It is very delicious. And you can purchase extra - get lids and eat them later right from your freezer. It freezes as well. We make two flavors daily, that can be enjoyed individually or twisted. We have three sizes available in both cones and Cups. Google maps Luv-it Frozen Custard for directions. 
Please note: Flavors are Changed weekly.

Open till 10 PM
10/27/2026

Open till 10 PM

❤️❤️❤️FLASH SALE❤️❤️❤️Today - Monday 10/26 Only.Spend $30 in Gift Cards &Get $10 OFF. Who wouldn’t want a Luv-it Frozen ...
10/27/2026

❤️❤️❤️FLASH SALE❤️❤️❤️
Today - Monday 10/26 Only.
Spend $30 in Gift Cards &
Get $10 OFF. Who wouldn’t want a Luv-it Frozen Custard gift card for the holidays! Save money today for a future present. Gift cards never expire.  Any denomination & any number of cards as long as it totals $30 you will get a $10 off your purchase. Save money today. Google Maps Luv-it Frozen Custard for directions. Open today from 1 PM to 10 PM. 

10/27/2026

Flash Sale Today
Buy $30 in Gift Cards- Get $10 off - open til 10

Open til 10- Monday 10/26:CHEESECAKE- this flavor tastes 👅 identical to cheesecake in the form of frozen custard. Howev...
10/27/2026

Open til 10- Monday 10/26:
CHEESECAKE- this flavor tastes 👅 identical to cheesecake in the form of frozen custard. However you top your cheesecake pie, get that fruit topping on your Cheesecake frozen custard. Strawberries, raspberries, blueberries, peaches, pineapple, mango, cherries, etc… we have many fruit topping sundaes find the one that matches your taste buds. If you like turtle cheesecake, definitely get this flavor with a Western sundae: hot fudge, hot caramel, and buttered, roasted salted pecans.
PINEAPPLE- get a scoop of pineapple and cheesecake in the same cup. Top it off with whipped cream and enjoy! This flavor can also be enjoyed with a Pineapple Puff sundae, or try a Shake- you won’t even believe how amazing it is!  
Google maps Luv it Frozen Custard four directions.

10/27/2026

Cheesecake &
Pineapple
Open til 10

10/26/2026

Save money today and celebrate tomorrow.
Open from 1 PM to 10 PM today

10/26/2026

Pomegranate & Pineapple 🍍
Dole DAIRY FREE
OPEN 1–10 P.M.

10/26/2026

Click here for a free $5.00 coupon at Luv-it Frozen Custard Inc.!

Monday Fun Day 10/26:PINEAPPLE- get a scoop of pineapple and cheesecake in the same cup. Top it off with whipped cream a...
10/26/2026

Monday Fun Day 10/26:
PINEAPPLE- get a scoop of pineapple and cheesecake in the same cup. Top it off with whipped cream and enjoy! This flavor can also be enjoyed with a Pineapple Puff sundae, or try a Shake- you won’t even believe how amazing it is!  
CHEESECAKE- this flavor tastes 👅 identical to cheesecake in the form of frozen custard. However you top your cheesecake pie, get that fruit topping on your Cheesecake frozen custard. Strawberries, raspberries, blueberries, peaches, pineapple, mango, cherries, etc… we have many fruit topping sundaes find the one that matches your taste buds. If you like turtle cheesecake, definitely get this flavor with a Western sundae: hot fudge, hot caramel, and buttered, roasted salted pecans.
Google maps Luv it Frozen Custard four directions.

10/26/2026

Pineapple 🍍 & Cheesecake
Open 1-10

Open till 10 PM tonight…Both Flavors today are fantastic as SHAKES! Did you know that we have 35 flavors available every...
10/26/2026

Open till 10 PM tonight…
Both Flavors today are fantastic as SHAKES! Did you know that we have 35 flavors available every day in Shakes & Malts? 🍦🍦🍦
Sunday 10/25 – introducing our new - MALT CRÈME - starting today. It will be a creamy texture (more in line with Malt cup) without the white chocolate chips. If you like a Malt cup from the ice cream truck, you will love our NEW flavor. If you like whoppers candy you will ❤️ this flavor. Just now …today is the day of our newly introduced Malt Crème flavor “without the chips.”
FRESH BANANA NUT - Our tried & true Recipe since 1973. For 53 years we’ve been making Fresh Banana Nut every Sunday. That’s a lot of Sundays. If you haven’t tried this delicious flavor made with “fresh puréed bananas” please stop up today for a free sample. This flavor can be enjoyed with a Banana Fudge Krumble sundae, a Luv-it Special, on a cone, or try it as a shake. Have you ever had our Fresh Banana Nut Shake ? It’s amazing! Google maps Luv-it Frozen Custard for directions. Plenty parking and always free since 1973. 

Address

505 E Oakey Boulevard
Las Vegas, NV
89104

If you are coming from the Strip, take either the 15 South or Las Vegas Boulevard towards downtown. Continue on Las Vegas Boulevard until you reach E Oakey Boulevard. If you prefer public transport, you can take the SDX bus which runs along Las Vegas Boulevard and stops at E Oakey Boulevard. If driving, there is parking available on E Oakey Boulevard in front of the shops.

Opening Hours

Monday 1pm - 10pm
Tuesday 1pm - 10pm
Wednesday 1pm - 10pm
Thursday 1pm - 10pm
Friday 1pm - 11pm
Saturday 1pm - 11pm
Sunday 1pm - 10pm

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What people say

Luv-It Frozen Custard is a must-visit destination for anyone with a sweet tooth in Las Vegas. This family-owned business has been serving up delicious frozen custard since 1973, and it's easy to see why locals and tourists alike keep coming back for more.

The custard is made fresh daily from only the highest quality ingredients, ensuring that every scoop is rich, creamy, and bursting with flavor. With two unique flavors on offer each day (in addition to classic vanilla and chocolate), there's always something new to try at Luv-It Frozen Custard.

Whether you're in the mood for a classic sundae or want to try one of their innovative creations like the cherry pie or root beer float, you won't be disappointed. And if you can't get enough of their delicious custard, you can even take home pints, quarts, and half gallons to enjoy later.

Overall, Luv-It Frozen Custard is a true gem in Las Vegas' food scene. With its friendly service and unbeatable frozen treats, it's no wonder that this family-owned business has been thriving for generations.